[Sep-2022] 1z0-1032-22 exam torrent Oracle study guide [Q40-Q55]

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[Sep-2022] 1z0-1032-22 exam torrent Oracle study guide

Use Valid New 1z0-1032-22 Test Notes & 1z0-1032-22 Valid Exam Guide

NO.40 A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.

The purchase transaction is attributed to the first campaign that the recipient opened and clicked.

The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.

The purchase transaction is attributed to both email campaigns.

NO.41 You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?

Click the Preview button, which has the eye icon on it.

Select Workbook > Test.

Click the Render button.

Click the Version Test button.

NO.42 Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.

In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.

In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.

In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.

NO.43 What happens when you send a Responsys campaign and the ISP returns a “Hard Bounce” error to the sender?

A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.

A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.

A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.

A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.

NO.44 You need to comment your RPL code so that it doesn’t get generated in the source HTML for a campaign.

<!– and –>

<#– and –>

<<– !~ –>

NO.45 Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?

You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.

You can only modify profile lists used for mobile campaigns through Connect uploads.

You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.

All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.

NO.46 You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.

Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.

Capture the events and use an API to write them into profile extension tables in the client’s Responsys account and then use SQL to pull data for personalization.

After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.

NO.47 You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?

After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.

The number of records in the supplemental table cannot exceed the total number of records in the profile list.

You must make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.

You must have a one-to-one relationship between a profile list record and a record in the supplemental table.

NO.48 You are planning an integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?

You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.

You need to create a new user specifically for Responsys from within the Salesforce.com application.

Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.

You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.

NO.49 Which three steps should you take to set up your client’s data model to support email campaigns during data discovery implementation? (Choose three.)

Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.

Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.

Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.

Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.

Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.

NO.50 When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?

action=last

tracking-once

tracking=first

action=single

action=once

NO.51 You are configuring a supplemental data import and the first row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?

In the field mapper screen, select the “Columns Already Included” check box.

Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.

In the import configuration, select the “First line contains column names” check box.

You must delete the first row of the file before performing the import. Your file must contain actual data only.

NO.52 Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?

Import a private encryption key the customer created to be used when the export runs.

Import a public encryption key the customer created to be used when the export runs.

Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.

Create a Responsys security key in the Account Administration screen. Import this key when creating the export.

NO.53 You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library. You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?

<#assign banner=”acme_marquee. htm”><#include “cms: //contentlibrary/ ” + banner>

<document=”${//all content/. . /acme_marquee.htm}”>

<$insertdocument “cms : //contentlibrary/LOGOS/acme_marquee . htm”>

<#include “cms : //contentlibrary/LOGOS/acme_marquee . htm”>

NO.54 You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?

This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.

This is not possible, because only one RIID_ can be in a program at a time.

Custom Event

Entry Tracking Variable

Custom SQL Variable

NO.55 Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)

Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.

Send carefully planned content to highly engaged recipients.

Minimize complaints and bounces to establish a good reputation with each ISP.

Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.

Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.

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[Sep-2022] 1z0-1032-22 exam torrent Oracle study guide [Q40-Q55]

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