[2023] Valid 410-101 test answers & Facebook 410-101 exam pdf [Q58-Q79]

Q58. What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.

Facebook pixel helper

Facebook Custom Audiences

Business Manager’ Pixel Data Source

Facebook Analytics Tools

Q59. You’ve been working on a reach and frequency campaign for your client.
You launch the campaign at 8 AM. It’s 3 PM, and you realize you need to change your audience.
How can you fix this?
Choose only ONE best answer.

You can go into the ad-set and just change the audience.

You need to build a new ad-set with the different audience.

You need to cancel current ad set and launch a new ad set with the fix.

Q60. You are running conversion ads to an inexpensive $0.99 mobile phone app.
You’ve been running app install ads for some time now, and have been getting 105 downloads of the $0.99 mobile app every two weeks.
You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.
What recommendations do you give your team?
Select all that apply.
Choose ALL answers that apply.

There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.

You should set up a 1 day after view and 7 days after a click attribution window.

You should set up a 1 day after a click attribution window.

You should set up a 1 day after a view and 1 day after a click attribution window.

Q61. You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.

Yes. Once you give administrators access to the Fan Page, they also become owners of the account.

Yes, but only if they are also employees of the Business Manager Account.

No, since they are employees and not administrators at the Business Manager Account.

Q62. You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.
What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience?
(Select all that apply)
Choose ALL answers that apply.

Always include the country code as part of your customer’s phone numbers.

Always include your customers’ countries in their own column in your file.

For customer lifetime value rate your customers on a ranking from 1-10

Include only customers with highest value order for best performance.

Convert different currencies into the same one.

Explanation
The two most important tips are:
* Always include the country code as part of your customer’s phone numbers, even if all your data is from the same country.
* Always include your customers’ countries in their own column in your file, even if all of your data is from the same country. Because we match on a global scale, this simple step helps us match as many people as possible from your customer list.
What should I avoid when calculating customer lifetime value?
Different people calculate customer lifetime value in different ways. Here are some ways that you should avoid if you’re going to send us the data for use in a value-based Lookalike Audience:
* Rating your customers. Say you have 3 customers worth $100, $10 and $1, respectively, and you use a
1-5 rating system. Don’t send us data where they’re rated as a 5, 2 and 1, respectively. This doesn’t work because the value isn’t proportional to the ranking. In other words, the $100 customer was factored by
20, but the $10 customer was only factored by 5 and the $1 customer wasn’t factored at all.
* Ranking your customers. Say you have 100 customers and each one is worth between $200 and $1200.
You rank them from 1 to 100. This doesn’t work because value isn’t proportional here either. It tells us if one customer is more valuable than another, but doesn’t account for a scenario where the number 5 customer is worth double what the number 6 customer is, whereas the number 20 customer might only be worth 1% more than the number 21 customer.
Important:
* Don’t provide only your highest value customers. Instead, include a broad range. Without this range, we can’t hone in on what might distinguish an average customer from a great one.
* Don’t include negative numbers to denote negative value or undesirable customers. We can’t use rows that contain numbers like that.
* If your value is in the form of a currency, make sure it’s all the same currency or is converted to the same scale before uploading. We don’t currently normalize for different currencies.
* Decimals that denote cents are acceptable, but don’t use any other punctuation marks and/or separators.
We can’t use rows that contain them.

Q63. What are some of the benefits of using offline conversion events to track store purchases?
Select all that apply.
Choose ALL answers that apply.

Measure cross-channel conversions.

Create custom audiences from offline events.

Deliver ads to people based on users who generate the most revenue.

Integrate your offline events with website conversions.

Q64. What is the biggest difference between doing a 1% versus a 6% similar audience?
Choose only ONE best answer.

A 1% similar audience is optimized for similarity whereas a 6% is optimized for reach.

A 6% similar audience is optimized for similarity whereas a 1% is optimized for reach.

There is no difference. The 6% audience will only be a larger audience that excludes the 1% audiences.

A 6% would include several countries whereas a 1% would only include one country.

Q65. Your client in France would like for you to run a post engagement campaign for 10 days. They’ve allocated
$40 budget and want for their campaigns to spend their budget consistently for the 10 day period.
What changes does your client need to make to comply with Facebook requirements and meet their needs?
Choose only ONE best answer.

You need to increase the budget to $50 in order to optimize for daily budget.

You should increase lifetime budget to $75 in order to meet minimum requirements.

Post engagement objective campaigns need a minimum of $4 a day.

There is no need to make any changes to their campaign.

Q66. You’ve been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow?
Select two that apply.
Choose ALL answers that apply.

You build a similar audience based on people who’ve checked out and run the 30% discount campaign.

You build a custom audience based on people who registered, but haven’t checked out, and run the 30% discount campaign.

You build a custom audience based on people who’ve visited blog posts related to the product in the past
45 days, and run the 30% discount campaign.

You build a new saved audience to reach new potential customers and run the 30% discount campaign.

Q67. What strategies should you follow to accomplish your customer’s goals?
Choose only ONE best answer.

Use website conversion tracking to see how many people purchases at the store.

Use Facebook pixel, and cross-reference data from customer purchases with the pixel events to see results from Facebook campaigns.

Use offline events to understand purchases at the retail stores and orders made from the phone.

Use offline events from the website, and cross-reference data to measure Facebook’s impact.

Q68. You need to run an in-stream video campaign for a client. They have sent the following campaign requirements:
Maximize budget with two target audiences
Run a video on in-stream placement
Budget of $17,000
Frequency of 2 per week
Exclude dating and mature content categories from placement
What changes need to be made in order to comply with the client’s brand safety requirements?
Choose only ONE best answer.

You can’t block mature content from any Facebook placement platform.

You need to change the in-stream video to Audience Network or Instant Articles.

You should just block both mature and dating content categories from your in-stream video placement.

You should run a campaign on reach and frequency buying in order to maximize your budget with both audiences.

You should add more content categories such as gambling into the content categories blocked.

Q69. The agency your are working at just landed a big client. A record label who works with up-and-coming artists and has successfully launched careers of several artists.
You are on the team responsible for the launch of a new album recorded by an up-and-coming rock band.
They also plan to hold a multi-city tour in the next 4 months.
The record label has realized that in order to sell-out concerts, they need to maximize reach to audiences interested in “rock” for 1 month with multiple ads prior to the concert. You have video and image content as creative.
What are some of the recommendations you make for running these ads?
Select all that apply.
Choose ALL answers that apply.

You should use reach and frequency buying option and set frequency between 1-2 per week.

You should use reach and frequency buying option and set frequency between 5-6 per week.

You should use auction buying option and set frequency between 1-2 per week.

You should build a custom audience based on people interested in rock.

You should build a core audience based on people interested in rock related topics.

Q70. What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

Page Analyst

Page Advertiser

Ad Account Admins

Fan Page Admins

Fan Page Analyst and Ad Account Admin

Q71. An eCommerce recently installed the Facebook pixel on their website to better understand the ROAS of the online marketing efforts.
After two months, they’ve spent $3,500 in online conversion campaigns, and generated $6,000 in revenue.
You realize that the ratio for the ROAS is 1.71:1
What does this ratio mean?
Choose only ONE best answer.

For every $1 you spend on a campaign, you generate $3.5 of revenue.

For every $1 you spend on a campaign, you generate $1.71 of revenue.

For every $10 you spend on a campaign, you generate $1.71 of revenue.

For every $1 of revenue, you spend $1.71 in advertising.

Q72. What is the main difference between brand marketing and direct response marketing within Facebook?
Select all that apply.
Choose only ONE best answer.

With brand marketing, Facebook tries to maximize conversions.

With brand marketing, Facebook tries to maximize impressions, reach and frequency.

With direct marketing, Facebook tries to minimize website conversions.

With direct marketing, Facebook tries to maximize mobile app installs.

Brand marketing is for top of the funnel marketing.

Direct Response is for top of the funnel marketing.

Q73. You are running an acquisition campaign for your client. Which of the following audiences apply for this campaign?
Select three that apply.
Choose ALL answers that apply.

Website Traffic through Facebook pixel audience

Core Audiences

Post Engagement Audiences

CRM customer database audience

Q74. A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.
Your client’s attorney has complain several times about data privacy. They are concerned with sharing their customer database.
What suggestions do you make to the attorney to resolve his concerns?
(Select all that apply)
Choose ALL answers that apply.

Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook’s secure mechanisms protect advertisers’ information throughout the creation, use, and storage of their Custom Audiences.

When you upload a list of customer or share your customer list, it’s hashed locally in your browser before it’s uploaded to Facebook.

When you upload a list of customer or share your customer list, it’s hashed once it enters Facebook.

The matched and unmatched hashes are kept for 180 days.

The matched and unmatched hashes are deleted.

Facebook will store all data from your CRM but hash it so people can’t see private info.

Q75. You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.
You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.
How should your community manager proceed?
Choose only ONE best answer.

Your community manager should add the new employee into the Business Manager and provide access to the Fan Page and Ad Account.

Your community manager should add the new employee to their personal Facebook profile.

Your community manager won’t be able to add the new employee to your accounts since employee roles are not allowed to add users.

Your community manager should assign the new employee as Partner of the Business Manager and provide access to all accounts.

Q76. Your client owns an online nutrition membership program for women, where customers get tips, diets, and discounts on a weekly basis.
They now want to launch a new blog for content marketing purposes, and would like to categorize the content into three buckets:
Weight loss
Health
Mom
You’ve already installed the Facebook pixel on their website; however, you now need to add an additional event pixel code to the blog so that you can track content better.
Which pixel event do you install on the blog?
Choose only ONE best answer.

Generate Lead

Complete Registration

View Content

Q77. What column within Facebook Ads Manager helps you measure the sales generated by your campaigns?
Choose only ONE best answer.

Total Purchases

Conversions

Conversion Costs

Total Conversion Value

Q78. What reporting tools can you use to customize your reporting data within Facebook Ads Manager?
(Select three that apply)
Choose ALL answers that apply.

Search

Placement

Date Range

Breakdown

Reports

Ad Sets

Q79. You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

Start a new campaign and set up the spending limit to $30,000.

Raise the campaign spending limit of the existing campaigns to $30,000.

Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month.

Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.

Duplicate the existing campaign and increase campaign spending limit to $20,000

Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.

[2023] Valid 410-101 test answers & Facebook 410-101 exam pdf [Q58-Q79]

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