[Jan 08, 2023] Get Up-To-Date Real Exam Questions for Marketing-Cloud-Administrator with New Materials [Q27-Q51]

Q27. A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today’s product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?

Q28. Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?

Q29. Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?

Q30. A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?

Q31. Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?

Q32. Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and theyneed to monitor their deliverability across major ISPs.
Which bounce type would be indicative of the ISPs view of NTO’s sending reputation?

Q33. A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.
Which subscriber key should be used to search for the contact in All Subscribers?

Q34. Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrell a. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible Which Marketing Cloud product should NTO purchase as a solution?

Q35. A Marketing Cloud admin is setting up Northern Trail Outfitter’s newest business units and several users to assign to the new business units.
How would the admin assign users to the business units?

Q36. Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?

Q37. A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?

Q38. Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers

Q39. Northern Trails Outfitters uses Doubleclick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud’s API to identify their most effective campaigns.
What feature should be recommended?

Q40. NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?

Q41. The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?

Q42. Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

Q43. A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?

Q44. A customer wants to automate a series of three emails as part of a Membership Renewaldrip campaign. Email
#1 will be sent one month prior to the member’s renewal date. Email #2 will be sent one week prior to the member’s renewal date. Email #3 will be sent on the member’s renewal date. A master audience is updated in real time via the API.Which steps should be included in the customer’s automation?

Q45. Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object?
Choose 2 answers

Q46. Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers

Q47. A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

Q48. A Marketing Cloud Administrator noticed a File DropAutomation has been falling on the Import File activity.
The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?

Q49. NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?

Q50. Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy?
Choose 2 answers

Q51. A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?